I devised this Turbo Speed program for World of Leisure's new line of billiard cushions.
I created everything from scratch from concept to final design.
Since this is cushion rubber, I wanted to come up with a concept that was relatable to everyone. I came up with the name Formula One to mimic the fastest rubber on the road, since it's the fastest rubber around. Get it?
I integrated the billiard balls to clearly communicate the concept that is NOT a car part.